January 23, 2016 – Gaining advantage against a large competitor, turning a dis-advantage into a strength that increases margins and customer satisfaction

This is a conversation on gaining advantage against a large competitor, turning a dis-advantage into a strength that increases margins and customer satisfaction. And it is a fun conversation. This show (January 23, 2016) is about a true David and Goliath story that you can use to gain leverage. You will find three short segments here. The first segment (start from the bottom) focuses on how a smaller business can compete with a larger one. In the second segment you will get the successful strategy to improve the sales process. The final segment gives tips on how to apply that strategy to other kinds of business, perhaps yours. Let me know what you think!