This is going to be an odd question, but could be a very useful one for you. If you try it, you’ll clearly differentiate yourself with customers. You may learn a lot about them and they about themselves.

At the same time, if you ask the people on whom you rely some will increase their respect for you. Some may think that you are crazy. Consider yourself warned.

Oh, many people you ask will want to know your answer, so you’d best have an answer for yourself. So the question is:
     Why did you wake up this morning?

Of course there are no wrong answers. When I have asked over the past week, the replies include “To urinate,” “Get going for a meeting,” “To sell” and “To find more ways to grow myself today.”


What Is In This For You?

Consider these three benefits you can gain:

1 - If you ask a potential candidate for a hire, you’ll probably get information that can make your decision easier. It’s a great interview question.

2 - If you want to get a customer to reflect (instead of just hammer you on price or product) this can be a great question. You may find it hard to ask. However this question helps you to move from a commodity image to a more thoughtful one.

3 - Some people will take this as an aha moment. They will start to change their day based on the answer. With luck, you will benefit as they do.


My Own Answer

Yes, I’ll answer this as well. Of course this varies day by day, but in the past few weeks my own answer has been consistent. I was surprised by what I discovered.

I expected the answer to be around gratitude for my own ability to write and work. I was wrong.

When I’m just plain honest with myself, the reason I woke up this past few weeks is to do more today than I did previously. It is sort of about pushing my envelope, growing into new areas. As soon as I ask, it is really obvious to me.

I’m happy with the answer but I am even happier with the idea that I was wrong before. I think that we all want to learn, especially about ourselves. And I did. Using this question can help generate learning. With it, you can be a positive influence.


Benefits to You

Any time that you help a key person, or a customer, or yourself learn more you are differentiating yourself and your business.

- In commodity markets, this helps you to differentiate your business.

- In high service markets, this help you to show why you should be the vendor of choice.

- And when you want to attract and retain great people, this might help them see you as the person with whom to work.


Give it a try, ask the next person to whom you talk: “Why did you get up this morning?” You may both learn a lot. You may change the ground rules for your year. You will probably get a grin.

Friday, 20 October 2017 01:39

On Math and Understanding and New Markets

You won't see much math in my writing, but you will find material on how to create and dominate new markets. Helping create those is what we do at the Meyer Group. A key principle for success starts with easy math.

The Equation:

When I lay out an equation, I am defining the same answer from two perspectives.
For instance:
2 + 2 = 12 / 3
On the surface, the left half of this equation is addition, which is a positive and affirming perspective. I could argue that addition represents good and progress. I might assert that it demonstrates wealth.