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On Math and Understanding
and New Markets

You won't see much math in my writing, but you will find material on how to create and dominate new markets. Helping create those is what we do at the Meyer Group. A key principle for success starts with easy math.

The Equation:

When I lay out an equation, I am defining the same answer from two perspectives.
For instance:

2 + 2 = 12 / 3

On the surface, the left half of this equation is addition, which is a positive and affirming perspective. I could argue that addition represents good and progress. I might assert that it demonstrates wealth.

The other half is division, which I can define as a negative or even as a slashing act. I could hold that slashing is microagression. I can say that this calculation demonstrates the worst tendencies in our communities. I can easily show myself that division is bad, a form of imposing poverty.

Stop Overthinking

You could make those assumptions and argue about the left vs. the right. Before you go there, ask yourself if you are focusing on:

- Whether one way to get there is better,
or
- What you want done?

If you are running a lean business in a commodity market, then you can gain by looking for small advantages in one approach to the problem as opposed to the other. That is when the right vs. left argument makes sense.

However, if you are looking to create a market, these lines of reasoning delay your success. In new markets, delaying success often means that you are speeding towards an expensive learning opportunity. If you are reading this, you probably want to minimize that sort of thing.

If the objective is a completely new market, then what matters most is that the equation works, not whether you add or divide to get there.

One of the things that we wind up saying a lot is: Don't overthink it. As soon as you make the market, you will need a new equation anyway. You change your environment when you create a market. When you make that happen there is no need to optimize the old formula. The key is to practice making new markets, not analyzing the path.

There is a simple formula for success for you here. In three steps:
1 - Try new stuff
2 - Pay attention!
3 - Repeat

If you or your team is tempted to analyze the left vs. the right when you want to build something new, don't. Stop overthinking. It's time to try the three-step formula.




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