This article is designed to help you and your team to sell ideas and intangibles. You won't find any of the traditional sales advice. You don't need it here.
If you manage an organization, do you sell something that is intangible? If you sell ideas to your own team or to your community, these two real examples are for you.
Lets start with a difficult sales job, selling financial products, truly intangible merchandise. Many of my clients sell products and services to do this. If you do this discussion may resonate for you. If you don't sell financial products then please use this article to craft a better approach to help you and your firm sell intangibles and ideas.